QUESTION 50
How many total global goals and filters can you define for your dataset in IS?

QUESTION 51
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

QUESTION 52
What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company’s key business information?

QUESTION 53
What two features of interaction studio have functionality to perform an A/B testing?

QUESTION 54
What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

QUESTION 55
What are the components of an Marketing Cloud Personalization web campaign?

QUESTION 56
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

QUESTION 57
How many times can a visitor accomplish a goal in interaction studio?

QUESTION 58
ETL feeds must follow explicit specifications and require which type of file format?

QUESTION 59
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ….. After viewing the homepage?

QUESTION 60
What is the interaction studio terminology for the collection of products and content as well as related categories and tags – such as brand, gender, style, keyword and author?

QUESTION 61
When does site mapping happen during the implementation process?

QUESTION 62
A brand’s website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

QUESTION 63
A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

QUESTION 64
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

QUESTION 65
During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap?

QUESTION 66
Which ingredient shows a visitor products or content based on a ‘people like me’ algorithm?

QUESTION 67
What would a marketer include in a Recipe if they want the visitor’s affinity score to be taken into account when showing recommendations?

QUESTION 68
How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

QUESTION 69
How quickly does interaction studio synthesize and activate date to gauge and respond to an individualars in-the-moment intent, across channels?

QUESTION 70
Which development language is used to code the sitemap?

QUESTION 71
What are two types that real time interaction management helps marketers to personalize the customer