NO.13 What factors should be considered when designing a lifecycle model? (Choose two)

NO.14 A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?

NO.15 An Adobe Marketo Engage Administrator for a software company that sells cloud-based solutions to enterprise customers has to prepare a presentation for the Board of Directors meeting next month, where the following questions will be answered:
* How many marketing-qualified leads (MQLs) do I have?
* How long does it take for a new lead to become an MQL?
* What is my conversion rate for MQLs to opportunities?
How should the administrator use Marketo Engage to create the process and Marketo Engage reports that will answer these questions?

NO.16 Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?

NO.17 A global organization wants to manage regional campaigns separately.
What setup should be implemented?

NO.18 What are benefits of using multi-touch attribution? (Choose two)

NO.19 Which groups typically require customized training in Marketo? (Choose two)

NO.20 What strategies can improve the scalability of campaigns in a global Marketo instance? (Choose two)

NO.21 Which issues commonly arise during a Marketo instance audit? (Choose two)

NO.22 Who is typically responsible for approving the overall scope of a Marketo Engage project?

NO.23 The Marketing Operations Manager at Unicorn receives permission to build a custom integration between Unicorn and several consortium banks. The integration will pass customer data between Marketo and the banks via API and will transfer between systems bi-directionally in real time. Unicorn will update banking systems using Marketo Webhooks, and the Marketo API will be used to update data back to Marketo.
What are the two most important security considerations Unicorn should make sure are part of this integration? (Choose two.)

NO.24 A company helps organizations connect and integrate their data. Their marketing team is focused on driving lead generation and marketing influence on pipeline and revenue growth, and their sales cycle is typically 6 months. The table shows a Program Opportunity Analysis report for programs that were run in Q1 and Q2. It is now the middle of Q3, and they are looking at how they would modify their marketing spend in Q4 given the sales team are behind their target.

How can the marketing team help the sales team meet their Q4 targets?

NO.25 A company plans to integrate a new analytics tool with Marketo.
What are the first steps to ensure a successful integration?

NO.26 A global organization requires automated lead routing based on geography and industry.
What configuration should be applied?

NO.27 What should be the first step when integrating a new CRM with Marketo?

NO.28 What actions can improve email deliverability? (Choose two)

NO.29 What is the best practice to avoid workflow redundancies in Marketo?

NO.30 What are key aspects of validating lifecycle reports? (Choose two)