Marketing-Cloud-Personalization Popular Exams

[Jan 10, 2024] New Updated Marketing-Cloud-Personalization Exam Questions 2024

Updated Free Salesforce Marketing-Cloud-Personalization Test Engine Questions with 112 Q&As

Salesforce Marketing Cloud is a powerful platform that enables organizations to deliver personalized and targeted marketing campaigns across multiple channels. The Marketing Cloud Personalization Accredited Professional certification exam is designed to test the candidate’s understanding of the platform’s features and capabilities, including audience segmentation, content creation, email marketing, mobile messaging, and data analytics.

QUESTION 43
What are two ways to populate the Marketing Cloud Personalization catalog?

Email Pixel

Third-party Integration

ETL Feed

Web SDK

QUESTION 44
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ….. After viewing the homepage?

Immediate

Immed

QUESTION 45
Which two items can be included in the total engagement score calculation?

Identity merge date

Visits

Actions

Time of Day

QUESTION 46
What is the purpose of defining content zones in the sitemap?

To define where campaigns can render on a website

To report on web campaign performance

To specify the size of the content that will be used

To ingest catalog information from the page

QUESTION 47
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

The agent uses a customized next best offer widget powered by the interaction studio connector

Leverage service cloud to inform IS in real-time

Use machine learning to serve product/ content recommendations in email sent by your ESP

Manually sync data from Interaction studio to service cloud

QUESTION 48
Which two successs metrics can a company achieve with IS their web channel?

Increase in first time visitor

Increase in conversion rate

Increase in organic search ranking

Increase in revenue

QUESTION 49
What are three ways segments are used in marketing cloud personalization?

Set goal and filtersb)

Recommending products

Targeting for campaigns

Creating related lists within Salesforce CRM

Analytics, trends and engagement

QUESTION 50
Which three components of a server side campaign can be defined by a business user?

Campaign rendering

Campaign responses

Promoted content

Experience rules

User attributes

QUESTION 51
What is the unified customer profile?

A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel

A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

A unified view of all customer activity across, websites, web applications, mobile store, call center

A profile view for administrators to see activity across all of the customer touch points

QUESTION 52
What are the components of an interaction studio web campaign? [check]

Email capture, homepage, and product requisite

Experience, template, and content Zone

Configured recipe, visitor profile, and content window

Affinity, infobard and attribution window

QUESTION 53
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

The option to include built-in fields on a segment export

The option to exclude anonymous fields on a segment export

The option to include all custom fields on a segment export

The option to send segment date to Marketing Cloud

QUESTION 54
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

Product ETL

Transaction ETL

Manual segment ETL

External email campaign events ETL

QUESTION 55
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?

Developer tools

Force SDK URL

Campaign Debugger

Inject SDK

QUESTION 56
How many days after the date of upload will files be deleted from the SFTP?

180 days

30 days

60 days

90 days

QUESTION 57
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ….. After viewing the homepage?

Immediate

QUESTION 58
Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?

Catalog Items

Promotions

Einstein Recipes

Einstein Decisions

QUESTION 59
Where can a developer access pre-built Global Templates?

View List Template option in the Launcher

From the Templates list when building a campaign

From code examples in developer docs

Templates menu under the web Campaign menu in the U

QUESTION 60
What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

Recipe

Attribute

Survey

Promotion

QUESTION 61
The Sitemap is implemented to manage which channel solution?

Server-side

Web

Mobile

QUESTION 62
What are two ways to populate the interaction studio catalog? [check]

ETL Feed

Third-party integration

Web sdk

Email pixel

QUESTION 63
Which ingredient shows a vistor products or content based on a “people like me” algorithm?

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[Jan 10, 2024] New Updated Marketing-Cloud-Personalization Exam Questions 2024 [Q43-Q63]

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